Guest Entry MIT Cycling Team Training Camp

Guest Entry MIT Cycling Team Training Camp This blog post is by my brilliant Randomite, computer scientist, and cyclist friend Matt R. ’13 (used to be ’14; pictured below), who recently joined the rest of the MIT cycling team for training camp in Borrego Springs, CA. The beautiful photos are by Peter Vanderwarker. All of them can be clicked for larger versions. You can read more blog posts by and about the MIT cycling team  here. As thirty travel-weary MIT cyclists tetris’d their bags into the bottom of the bus, they collectively smiledâ€"tomorrow they would be mounting their saddles and pedalling off into the deserts and mountains surrounding Borrego Springs, CA. They loaded their luggage and settled into their seats for the 80 mile drive from the airport, preparing mentally for the arduous rides ahead. After a particularly hilarious showing of Mean Girls, the bus rolled into the dust-covered hamlet, and deposited the MIT Cycling Team into their new home for the next week. Groceries arrived by the truckloadâ€"800,000 calories of bananas, bread, English muffins, Cytomax, apples, chocolate, and all sorts of delicious consumables were ferried in to Hacienda la Verbena by the advanced food recon team of Shaena B.  13 and Jen W. (grad student in Biological Engineering). They had purchased so much food that other shoppers at Costco mistook their shopping cart for a store fixture, attempting to remove items for their own use. After a night’s rest, the team woke up and cooked breakfast, then congregated in the garage where they were met by various alumni and affiliates for the day’s riding. For me, the first day consisted of a ride up through Yaqui Pass (a deceptively shallow climb to 1500’), followed by a wind-battered individual-time-trial along San Felipe road to 4200’, then a nerve-shatteringly terrifying descent down Montezuma Grade (10 miles downhill at 8% grade with sweeping views of the desert playa at nearly every corner). Video: The ride terminated (as most rides ought to) in a hot tub. Once our muscles were soaked in the 102 degree water, many people opted to upload ride data to Strava and Golden Cheetah, comparing critical power curves and King of the Mountain/Queen of the Mountain (KoM/QoM) record attempts from the day’s assaults. After a particularly sumptuous dinner, I promptly fell asleep. The next day was brutalâ€"a brisk warmup paceline through town on the wheels of Zack U. and Ben W. (both Chemical Engineering) at 340 watts, followed by a series of intervals up Montezuma grade in a 40 mph headwind. As a sprinter, I thought there was nothing worse than an 80 minute climb through the mountains, but I revised my opinion on that: the wind proved to be more of an enemy than the gradient. Jen and I struggled mightily throughout the ascent, and at times it felt like we needed to maintain threshold power to simply stay upright in the face of the Aeolus’ blustery rage, but cresting the top of the pass to the silent smile of the Yeta at Ranchita Store kept us in good spirits. The descent was fraught with cross-winds, but after seeing the turns yesterday, I was able to punch it a little bit more on the downhills. Kamal N. 14  joined me in my quest for a downhill KoM, but we got stuck behind a semi-truck and had to abort our cannonball run.     Day three was a recovery dayâ€"more specifically, it was a day of “recoveracing” as the team captains led with a cornering clinic. Nate D. (Earth, Atmospheric, and Planetary Sciences)  demonstrated the principle of countersteering, and Zack and Shaena  showed us how to get our bodies out over the side of the bike to change the center of gravity and allow tighter cornering lines. After the cornering clinic, the team completed a loop around town and came back for hot cocoa and lunch. The next day brought Team Time Trial (TTT) practice in the same loop as the recovery rideâ€"Ben graciously coached the Men’s C/D TTT team (me, Ernesto J. 14, Steven J. 11, Kamal, David R. (Electrical Engineering and Computer Science)) into good form, allowing us to blast down the highway at 25 mph. Flying past fruit orchards on perfectly coated pavement was the highlight of the trip for me, and I’m excited to get the TTT team back together in Boston this spring. After stopping over at the house to attempt to true my wheel (spoiler alert: I failed, and had Nate bail me out), I took off for Yaqui Pass to get some climbing miles in, but had to cut my ride short when my knee pain started to flare up. The rest of the trip proceeded similarlyâ€"riding out in the morning for several hours, followed by after-ride snacks of nachos, guacamole, and/or hummus. Day five was the “hammer” ride, where the group treated a three mile section of road like a race, and wound up with a collective case of exercise-induced asthma. Or something. Read more about this in David K. (Biology)’s post here. On day six, Peter Vanderwarker was kind enough to take professional-grade pictures of the teamâ€"we lined up for paceline photos and individual shots, then went out for another recovery ride in the desert. On the final day (day eightâ€"my knees were telling me to skip day seven’s ride), riders decided to go for broke. Nate  (displeased with the teams in the super bowl, apparently) decided that he was going to ride until dark, and managed to do more than 100 miles with 10,000 feet of climbing. Zack even set the KoM record up the mountain at 305 W! I climbed Montezuma again with Jen, and we met up with Kate W. 14, Katie M. (Chemical Engineering), and Steven  for a nice long downhill ride, opting to skirt Yaqui pass in favor of a longer route to the south. Kate and I spent much of the ride hammering hard on the front for five minute intervals, and I managed to set a five-minute power record on the last day! Cleanup that night was bittersweet, as we packed our bikes into cases and wept for the loss of our beloved 49ers (well, okay, Zack was rooting for the Ravens the whole time, but Stephen (Electrical Engineering and Computer Science)  and I were upset). When the bus was packed in the morning, we rolled out to the airport and said our final goodbyes to the sweeping vistas of Southern California. After hundreds of miles of riding, and thousands of kilojoules spent, we took off for the frozen environs of Cambridge, MA with new stories to tell and new friends to race.

The Criminal Justice Field Is The Topic Of Offender...

One topic that is a very important in the criminal justice field is the topic of offender rehabilitation. Offender rehabilitation should be continually studied to find new and better ways of rehabilitating offenders. This is incredible important especially with the recidivism rates that are seen around the country. In Indiana, in 2015 recidivism rates increased slightly for the 2nd time in as many years. Of those offenders released in 2012, 38.2% were recommitted to the Indiana Department of Correction within three years of their release date, for either a new conviction or a violation of post-release supervision (2015 Adult Recidivism Summary, 2015). There are several sources that support the issue that recidivism in correctional issues are of real importance, such as the National Institute of Justice, who believes recidivism is one of the most fundamental concepts in criminal justice (National Institute of Justice, 2016). The U.S. Department of Justice and the National Institute of Corrections relate that state sentencing policies have resulted in historically high rates of offender recidivism with some of the highest incarceration rates in the world (U.S. Department of Justice, 2016) One of the points of prison is to prevent offenders from reverting to their criminal behavior after being released into society. However, the life of an offender does not always prepare him or her for normal living in society. Recidivism means that an offender either repeats or relapses intoShow MoreRelatedThe Rise of Inmate Population1054 Words   |  4 Pagesincarcerations on the rise, the inmate population across the nation is becoming a serious topic of debate in today’s society regarding both political and economic issues. With most prisons working at thirty-nine per cent over capacity, it is becoming not only a hazard for the guards and inmates, but for the reputation of the justice system itself (Bewig). Many see prison incarceration as a way of radically reforming the criminal into a â€Å"normal† citizen. Prison is often thought of as a reformatory, a place whereRead MoreExpository Essay : The Criminal Justice Department1081 Words   |  5 PagesEnglish 101-I November 18 2015 Expository essay on college major Introduction The Criminal Justice Department provides educational opportunities to help gain skills and knowledge in the areas of criminal delinquent process, criminology, and corrections while evaluating moral and ethical issue of public servants. As a student at Chowan University my career path is law enforcement. I stride to obtain a Criminal Justice, Law Enforcement Track, B.S degree, obtaining this degree will prepare me for myRead MoreInvestigation Of Criminal Justice And Corrections1539 Words   |  7 Pages Criminal Justice and Corrections Staci Pribbenow Kaplan University Introduction Criminal justice has been a passion of mine for many years. It wasn’t until recently that I decided to go back to school to obtain my master’s degree in criminal justice. I have chosen to focus on the field of corrections in the criminal justice system. I want to make a difference and help those individuals that need help once being released from a prison setting. There are so many differentRead MoreCanada Should Focus More on Rehabilitation and Less on Retribution 3217 Words   |  13 Pagesby organized governmental justice systems through the use of penitentiaries, where prisoners carry out their sentences. The main goals of sentencing include deterrence, safety of the public, retribution, rehabilitation, punishment and respect for the law (Government of Canada, 2013). However, the type of justice system in place within a state or country greatly influences the aims and mandates of prisons and in turn targets different aspects of sentencing goals. Justice system s commonly focus onRead MoreEssay on Criminal Justice Fields982 Words   |  4 PagesCriminal Justice has numerous avenues in which to follow so making the choice of what specific field to choose a difficult decision. This is not a choice that should be taken lightly nor in haste but one that should be contemplated and examined closely. I have done an enormous amount of research on many of the fields of criminal justice narrowing it down to three: Forensics, Probation/ Parole and Homeland Security. For me personally, these are the best three choices given their potential for beingRead MoreThe Punitive And Rehabilitative Approach As An Indispensable Part Of The Criminal Justice Reform Issue3487 Words   |  14 PagesOverview Offender incarceration is an indispensable part of the criminal justice reform issue. This paper contrasts the punitive and rehabilitative approach as two central areas of offender incarceration. The contemporary society presents individuals with divergent viewpoints on methods of dealing with offenders. A section of the public believes that offender incarceration is not an effective method of dealing with offenders. Most offenders from prison end up engaging in criminal activities and findRead MoreRisk And Governmentality By Michel Foucault1151 Words   |  5 Pagesand to the way in which people are taught to govern themselves. In this paper I will explain what a ‘governmentality’ approach to risk means and what the implications of this approach are. Foucault himself did not spend a lot of his time on the topic of risk in his writings about governmentality. According to Foucault, governmentality â€Å"was understood in the broad sense of techniques and procedures for directing human behaviour. Government of children, government of souls and consciences, governmentRead MorePrison Reform Topic Paper : Prisons6604 Words   |  27 PagesPrison Reform Topic Paper Submitted By: Toni Nielson - CSU, Fullerton Unique Educational Opportunities Prisons are closed institutions. They are established and funded by governments to hold people against their will, but why punish (Zyl Smit, 2010)? What is the purpose of prison? This fundamental question stirs up a significant amount of debate. The government, citizens, educators, and even prisoners are divided about the right answers. There is disagreement in the US about the purpose ofRead MoreThe Issue Of Inadequate Officer Training1442 Words   |  6 Pageshas come up and the answer has repeatedly been â€Å"more education†. The idea of more education sounds like a simple fix, but in reality it requires a lot of funding to send each officer to a school to receive more education pertaining to the field of criminal justice. In this paper I will be addressing the issues that lay within the current probation and parole officer training and then proposing a solution to the issue of providing further education for probation and parole officers. The current systemRead MoreSocial Constructionism, Positivism and Classicism Essay1826 Words   |  8 Pages * positivism * social constructionism The role of theory in contemporary youth justice practice is crucial in shaping and conceptualising relationships between youth and crime. It provides a structure for how youth justice is practiced and helps make sense of today’s issues surrounding the topic. Approaches to youth justice have evolved throughout the centuries and it is important for youth justice practitioners to be aware of the evolution of theory in order to be up to date with their

My Literacy Narrative - 1678 Words

Viola France Composition 1 Brown Mackie College Darla Goodroad, Instructor Paper 1 January 10,2013 I ve loved to read and write ever since I was taught my ABC s for the first time. It s been a huge part of my life in a lot of different aspects. I learned how to read when I was three years old because I went to a daycare where I was the youngest kid and the only one who couldn t read. Reading and writing just stuck with me after that. After I started reading better than my older daycare-mates, school was ready for me to conquer. The school put me with older kids right away and I was in English class with 3rd graders when I was in kindergarten. It helped me out with making friends and I always got along with older kids better†¦show more content†¦When we had our end of the day free time, I would sit with the teacher and another classmate as she taught them to read. Since I loved learning almost anything, I thought all my friends and classmates should too. On my birthday, I brought in my favorite book to read out loud to the class. The book was â€Å"Froggy s First Kissâ₠¬  by Jonathon London, and I was nervous. But, the class thought it was cool and almost everyone read a book to our class by the end of the year. Reading was all right after kindergarten and didn t become really fun again until I got older and started reading historical fiction and non-fiction. I realized that my favorite thing to read was about people and/or events that may or may not have shaped our history. Since I started really enjoying reading historical books, social studies became one of my favorite subjects and helped out in school because I would enjoy almost all of my classes. Higher grades were a result of this too, even though I didn t really like middle school and couldn t wait to go to high school. When I finally took that journalism class, I was really excited to learn the writing style for magazines and newspapers. ESPN is on all the time in my room and I listen to and admire some of the people that host their shows, who are all sports journalists. Having your own talk show seems like an awesome job, like every guy s dream, and that s another reason I took the class. I didn t get to be theShow MoreRelatedLiteracy : My Literacy Narrative1555 Words   |  7 PagesMy Literacy Narrative Literacy impacts everyone’s lives in various ways. Such as, someone and their career, the ability to read literature in general, one’s comprehension of reading and writing, or the ability to write a book. Each person takes his or her own path with literacy and consequently are formed by the sponsors of literacy present in his or her life. Being new to the term or not, sponsors come in various forms and can be positive or negative to someone and his or her literacy. 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Movie Review on Crash Free Essays

The movie started with Don Cheadle, who played a Los Angeles detective, commenting about how people interact with each other. He said that the act of touching is prevented by the existence of artificial elements such as metal and glass. Because of this, people have the tendency to crash with one another in order to feel each other. We will write a custom essay sample on Movie Review on Crash or any similar topic only for you Order Now This thought provoking line summarizes the entire plot of the movie which revolved around racism and stereotyping. The term â€Å"crash† described the many conflicting events among the main characters that transpired in the movie. It defined the multifaceted relationships of people from different cultural backgrounds, colors of the skin and socio-economic status. There were many concepts in the movie that emphasized differences in race and gender that manifested the following power, discrimination, hate crime, racism, wealth, sexual harassment, ethnicity, minority, prejudice, stereotype, segregation, pluralism, assimilation, scapegoat, crime against property and gender stratification. Power was seen in the scene where the District Attorney played by Brendan Fraser got prioritized by the LAPD when his vehicle was stolen. He used his stature as a government official in order for the police force to immediately handle and resolve his case. Meanwhile, I saw a form of discrimination when Matt Dillon who played a white racist cop, called the hospital to inquire about the medical treatment needed by his father. Throughout their conversation, he was very unsatisfied so when he asked who was he talking to, the person at the other end of the line, gave a name that was a typical Black name and Dillon immediately assumed that the reason behind the unsatisfactory service was because he was dealing with a Black person. An example of hate crime was also depicted in the movie. When the Persian store owner assumed that the Hispanic locksmith was behind the damaging of his property because the locksmith looked like a typical gangster or criminal, he tried to kill him by shooting him in front of his home. Luckily, the locksmith was unharmed from the incident. In relation with this, prior to this incident, the Persian tried to buy a gun for him and his family’s protection from an American-owned gun store. The American owner refused to sell a gun to the Persian because the owner associated the Persian with the Arab Muslims who were responsible for the 9/11 terrorist attack. This was a form of racism that showed intolerance for another social or racial group. On the other hand, wealth was evident with the characters of Bullock and Fraser who played a rich white couple while Howard and Newton’s characters who were the well to do black couple. These characters symbolized that fame and fortune can be attained and enjoyed irregardless of the color of the skin. In another scene in the movie, I saw an act of sexual harassment between a black woman who was the victim and the white man who was the harasser. It is the scene where the character of Dillon pulled over a vehicle of a black couple and interrogated them. During the interrogation, Dillon physically searched the character of Newton who played the rich black wife of Terrence Howard, a big shot black producer. Dillon inappropriately touched the body of Newton which implied an unwelcome sexual advance. On another note, at the beginning of the movie, several cultural identities were presented. A black man, a Hispanic woman and an Asian woman were convened together in one place because of a car crash. This scene portrayed the fusion of different ethnic groups in one area wherein their different languages, beliefs and culture signifying the existence of various ethnicity in LA. However, multiculturalism also entails having minority groups. In the movie, Chinese illegal immigrants were being sold as slaves by Americans in downtown Los Angeles. This scene illustrated that the Chinese are still considered as a minority or a subordinate group in an American dominated city where they are deprived of their basic needs. Meanwhile, prejudice was seen when the character of Bullock clutched the arms of her husband upon seeing two African-American males walking on the same sidewalk as they are. Bullock’s action showed her hasty judgment of the two blacks. She assumed that they were gangsters or robbers so she made a gesture seeking protection from her husband. In a similar scenario, Bullock stereotyped a Hispanic locksmith with a gangster because of his shaved head and tattoos. This is a form of stereotyping wherein one generalizes a specific concept to anyone who typifies that concept. Meanwhile, segregation is apparent in the scene where people of Mexican or Hispanic origin are usually typecast in blue collar jobs such as domestic works or construction. In the movie, the housekeeper of Bullock and Fraser was a Hispanic woman. Because of the housekeeper’s nationality and the nature of her job, Bullock constantly looked down on the capability and intelligence of the Hispanic woman. Moreover, pluralism was shown by demonstrating Los Angeles as a pluralist city. LA was seen as a place where Black and White Americans, Asians and Hispanics have preserved their respective cultural identities amid the diversity. Meanwhile, Terrence Howard played the character of Cameron Thayer who was a successful black television producer. The TV industry was dominated by whites. Howard managed to be assimilated to the dominant group by succumbing to the demands and wants of the whites at the expense of disregarding his own wants and opinions. This is a clear example of cultural assimilation. Meanwhile, in the scene where Detective Graham Waters played by Don Cheadles was investigating a shooting scene between a black man and a white LAPD officer, he learned that the police officer was guilty of doing illegal activities. In order to preserve the good image and integrity of the LAPD, the black man was used as an scapegoat by pinpointing him as the instigator of the crime. On the other hand, crime against property was illustrated when the store of the Persian was thrashed. They were subjected to such offensive behavior because of their similar physical appearance with the Arabs who were highly discriminated in the U.S. because of the 9/11 attack. Last but not the least, gender stratification was demonstrated in the movie through the scene where the Persian woman was urging the American gun store owner to sell them a hand gun. Instead the owner verbally harassed the Persian woman indicating the status of women in a male-dominated society. Generally, women are perceived as sex objects or domesticated beings. References Cheadle, D., Haggis, P., Moresco, R., Schulman, C., Yari, B. (Producers) Haggis, P.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   (Director).(2004). Crash [Motion Picture]. U.S.A.: Lion Gate Films. How to cite Movie Review on Crash, Essay examples

Development Strategy and Leadership

Question: Discuss about the Development Strategy and Leadership. Answer: Introduction: The customers flow with the general flow of the market. In the framework of the existing subject matter, Markey et al. (2007) claimed that the customers have various latent demands within self and expect the organisations to introduce the products that manage to mitigate the latent demand of the customers. Considering the example of Maggie, the product launched by Nestle. Herein, the RD (Research and Development) team has enabled to find out the hidden demand of the customers on the instant foods. Thus, the customers could align the product category with its latent demand. The product success of Maggie is the outcome. More than the customers, the organisations figure out the product needs of the customers. The factor influencing the purchasing behaviour of the customers Marketing campaigns The buzz created by the campaign before the product launching Greater awareness of the products The celebrity endorsement often develops the product need within the customers. The catchy execution of the marketing campaign often develops the interest of the customers for the new products According to Hinterhuber Bertini (2011), in the majority of the times the customers highly get indulgence with the daily life schedule, therefore, hardly get the time that to the analyser of latent demand for the new products. Thus, in the majority of the times, certain brands manage to introduce the products that exactly mitigate the customers' latent demand. However, due to the poor execution style of the campaign, the customers can hardly manage to relate the individual demand criteria with the products. Economic conditions The disposable income of the customers is the primary product purchase concern. The customers spending decisions are highly influenced by the economic situations prevailing in the market. In the majority of the times, the 54% of the customers leave the online products in the shopping cart. 28% of the customers have the tendency of abandoning the shopping cart if displayed with the unexpected shipping cost. Markey et al. (2007) asserted that affirmative economic surroundings are known to make the consumers more certain and disposed to indulge in the purchases despite the personal financial liabilities. Group influence The verbal communication often develops the product demand within the customers. For example, certain customers highly get interested towards the products that have displayed its campaign before its launching. The customers spread the message in the group and influence the other customers for the product purchase. Hinterhuber Bertini (2011) mentioned that the influential primary group like the family members, classmates, and the secondary influential group like the neighbours have a greater influence on the consumer purchasing decisions. For example, the group have liked for the fast food often waits for the discounted offerings realised by the brands like KFC and McDonalds. Similarly, the other customers also get develop the similar interest due to the special offerings. Customer behavioural aspect towards the new product The customers highly wait for the products that are executed with lucrative marketing styles High percentages of the people decide on the purchasing decision based on the brand statements Sometimes the financial condition plays the major role in the customers behavioural action toward the new products. For example, the teenagers are main targets for the beauty and the personal care products. However, the majority of the teenagers fail to purchase the products that have already received an acceptance during the test marketing approach. However, Markey et al. (2007) stated that certain customers are highly aware of the product needed to fetch the personal criteria. Therefore, certain segments initiate to research on the product categories and highly wait for the launching of the upcoming products. Reason behind product purchases, Marketing or self-developed demand The purchasing decision often fluctuates between the self-developed demands to the marketing presentations the brand does for its new products. In the framework of the similar context, Hinterhuber Bertini (2011) asserted that the customer segment of Apple Inc highly waits for its upcoming products and its features. Therefore, the individual needs of the customers and the marketing technique of the enterprise get into an alignment. Markey et al. (2007) inferred that certain percentages of the customers provide a blank attitude towards the new products that are launched in the market. However, the customers are getting updated with the product innovation technique, thus, provides effective feedbacks to the brands that initiate the test marketing policy before the new product launch. Thus, certain percentages of the customers decide on the purchasing decision after the marketing campaign, yet, few segments are highly aware of the usefulness of the new products. Therefore, gets convinced by the marketing initiatives taken for the new products. Economic man model Price effect Lower price margin influences the greater purchase of the commodities. Despite the brand conscious concept, the customers have the tendency of purchasing the products that provide discounted offerings. However, there lies a contradictory statement, where the customers are no likeable to purchase the products of the premium brands at a lower price range. The customers purchasing decisions highly depends on the product category. For example, The customers prefer to purchase the electronics products at a considerable price range. Conversely, the supermarket products are primarily expected with the discounted offerings. Substitution effect Lower the price of the substitution products, the utility of the original products would be lowered. Hinterhuber Bertini (2011) inferred that the products categories that have huge percentages of the competitors in the market need to keep the price at an average range. Thus, customers have the tendency of keeping a floating attitude towards the products that have huge substitutes in the market. For example, in case the price margin of Coke increases, the customers have the relative choices of shifting towards the product category of Pepsi. However, certain customers have generated the loyalty towards a specific set of products. Thus, after assessing on the responses of the loyal customers, the brands enhance the product prices. Income effect The purchasing attitude towards the new products enhances with the increased income level. As the numbers of resources are limited, the customers would assign the available finance towards the products that maximise the satisfaction of the individual demands. Price is utilised as the measure of sacrifice in purchasing the products. The foremost objective of the customers is to maximise its satisfaction out of the act of purchase. References: Hinterhuber, A. Bertini, M. (2011) Profiting When Customers Choose Value Over Price,Business Strategy Review, 22(1), 4649. Markey, R., Ott, J. du Toit, G. (2007) Winning new customers using loyaltyà ¢Ã¢â€š ¬Ã‚ based segmentation,Strategy Leadership, 35(3). 3237.

Crafting Tourism Industry Content

CRAFTING TOURISM INDUSTRY CONTENT By Jennifer Babisak The award-winning television drama â€Å"Mad Men† fed viewers much more than a weekly dose of suspense and eye-candy. Though the focus sometimes drifted more to Don Draper’s sexcapades than his creative mind, the show still gave an intriguing peek into the inner workings of an advertising agency. The Art of Emotional Appeal The tourism industry would do well to pay attention to some of the marketing strategies that Sterling Cooper Draper Price employed during the show’s seven seasons. For instance, Don was a master of crafting emotional appeal. This device isnt a spaceship, its a time machine,† he said of a Kodak slide projector, â€Å"It’s called a carousel. It lets us travel the way a child travels, around and around and back home again to a place where we know we are loved.† The efficacy of such emotional appeal applies to much more than slide projectors. Emotive appeals work particularly well in the tourism industry, where destinations have spun their wheels with straightforward marketing techniques, targeting consumers’ rational purchasing-power, for far too long. Vacation Time and Stress-Management Americans have a track-record of exceedingly poor stress management. In addition to financial and health stressors, the widespread use of smartphones has brought twenty-four hour workplace connectivity and an unending barrage of horrific news headlines. You would think a chronic stressful lifestyle would send employees running for the hills come vacation time. But a recent Harris Interactive survey presented the startling finding that American employees only use 51% of their eligible paid vacation time and paid time off. Yes, you read that correctly. Chronically stressed employees are leaving vacation time sitting on the shelf. They want vacations, need vacations, and have the means to take vacations. All that lacks is an effective tourism industry appeal, motivating enough to cause Americans to break through their fog of stress and take the action of booking a vacation. And guess what? Bulleted lists reciting a destination’s most recent million-dollar renovations won’t spur the apathetic consumer to action. What these potential tourists- ripe for the persuading- need is carefully constructed marketing content brimming with emotional appeal. Emotional Content Standouts Major destinations are waking up to the value of using emotional appeal in marketing campaigns. Most notably, Las Vegas employed the incredibly successful tagline, â€Å"What happens in Vegas, stays in Vegas,† refining its image as a hedonistic escape from the boundaries of daily life. And the longest running tourism campaign in history, â€Å"Virginia is for Lovers,† began back in 1969. In the ensuing years, Virginia has capitalized on the marketing value of those words- posturing itself as a romantic getaway filled with warmth and charm. But emotive content goes beyond concise taglines. The New Orleans Convention and Visitors Bureau recently launched a campaign to commemorate the 10th anniversary of Hurricane Katrina. The CVB sent out an emotionally-charged series of e-mails, thanking travel industry professionals for their coverage of the city and highlighting its advances in the decade since Katrina. The president of the CVB kicked off the campaign with an e-mail containing this message: , â€Å"So as we look back at what happened here 10 years ago, we want to give thanks to all of you who took us in when we had no place to go, helped us tell our story when we had no voice, helped us rebuild our homes and our city from ruin, celebrated our victories, showcased to the world what makes our city so special, and those of you who simply came to be our guests as we put the pieces back together. In the next nine days leading up to the 10th anniversary of Katrina, we will be sending you a short video, showcasing some of the improved aspects of New Orleans.† Tugs at the heartstrings, right? And it creates, or renews, an emotional attachment to the city, drawing visitors in more than a simple list of â€Å"improved aspects† ever could. Note in his message where he thanks writers who â€Å"helped us tell our story.† That’s the goal of effective emotionally driven tourism content telling the unique story of a destination. Finding the Right Words So how do you find the magical, emotive words that will lure droves of tourists to your destination? It’s actually a combination of careful research- discovering where your intended audience and your unique offerings intersect- along with meticulously crafted written content: Evaluate where your revenue lags. Do you need to boost business during the week or on weekends? During peak times or off-season? Having a concrete goal in mind will help you focus on the proper audience. Pinpoint your ideal tourist. Based on your revenue assessment, you should know whether you’re looking to attract more mid-week business travelers, family weekenders, or retired snowbirds. Familiarize yourself with the profile of your intended audience. Discover the desires of your audience. What motivates these people to travel? Are they seeking escape, adventure, serenity, or relaxation? Hone in on a specific emotional motivation. Review the offerings of your destination, searching for particular experiences that will appeal to your audience’s emotions. You don’t have to highlight your destination’s entire range- specific and well-defined focus on an emotionally appealing experience is in order. Carefully craft your content, highlighting your chosen experiences in a fashion likely to appeal to your chosen audience. Take care to tailor your writing style to the vernacular of your audience. Genteel retirees aren’t likely to respond well to copy littered with hipster slang, while millennials magnetize to key-words tailored to their generation. Maintain consistency across all modes of communication. Don’t cast your destination in one light on Facebook while presenting a different image in print brochures. Find your identity, articulate it well, and stay true to your message. Such a strategy holds great potential for payoff. After all, the travel and tourism industry has an annual economic impact of around $6.5 trillion U.S. dollars, worldwide. And a Choice Hotels International  survey found that Americans plan to spend 8% more on leisure travel and 5% more per trip in 2015 than they did the previous year. With carefully-crafted, emotionally-driven content, you can ensure that a good chunk of those $6.5 trillion dollars lands squarely on your destination’s doorstep.

Osama Bin Laden Research Paper Essays

Osama Bin Laden Research Paper Essays Osama Bin Laden Research Paper Essay Osama Bin Laden Research Paper Essay Osama Bin Laden; the mastermind of 9/11 Christian Hanke December 21, 2012 World History Period 1 Osama Bin Laden changed the world on September 11, 2012, when he orchestrated the 9/11 bombings on the World Trade Center in New York City. He has also formulated many other attacks including the October 2000 attack on the USS Cole, and attacks on the US embassies in Nairobi, Kenya, and Dar es Salaam, Tanzania in 1998 (Encyclopedia of World 1).Osama Bin Laden had a negative influence on societies, economies, and religion throughout the world because of his actions in masterminding many radical terrorist attacks, and because he created and funded al-Qaeda. Osama Bin Laden had a dramatic effect not only on the society of the United States but also worldwide. These radical attacks have resulted in changes to the way society conducts business, travel, immigration, and most importantly, how people view and trust each other. Simply put, it has in many ways resulted in a drastic change to many p eople’s behaviour. The attacks of 9/11 resulted in increased security exponentially.Read also   ANALYSIS OF OUR SECRET BY SUSAN GRIFFINAfter these attacks, airport security was amplified. Other security measures were implemented such as every time someone flies they are required to undergo body scanning; they have to remove shoes and belts, and all liquids over three point four ounces must be packed in checked luggage (Johanson 13). All these measures are now enforced to ensure maximum safety and security in airports. Instead of being able to breeze through the airport and board their flight, people are required to be there two hours early, which has become a necessary inconvenience and a time consuming practice.After the 9/11 attacks, people were very hesitant to fly because they were afraid. To help ease the anxiety of flying and perform the safety precautions, the United States created the Transportation Security Administration. The TSA hired over 50,000 people to work in airports across the country and have found to date over fifty million prohibited items, 5,000 of them being firearms (Johanson 7-10). Since Osama Bin Laden’s various attacks, some airlines like Canada 3000 and Swiss Air were on the verge of going bankrupt.To counteract this, the airlines crammed more seats in their airplanes, cut the complimentary food service, and reduced flights (Johanson 22). This inconveniences the passengers because there is less space and comfort on board and with less flights, not everyone may get a seat on their flight. Osama Bin Laden had a direct impact on the way we travel, has put anxiety in the minds of innocent people wanting or needing to travel on an airplane, and caused changes in the way commercial airlines conduct businesses.Osama Bin Laden has affected society worldwide through the lives lost in 9/11 and America’s war on terrorism. Osama Bin Laden was responsible for the many deaths that occurred as a result of his terrorist atta cks. In the wake of 9/11, approximately 3000 people died (Newsmakers 1). This not only affected the people that died, but also the people that love them, witnessed their death, their neighbours, the community around them, and also the world. An enormous amount of grief was felt throughout the world and many societies were humbled.Another way Osama Bin Laden has impacted society is the number of troops, particularly American, that have been sent to Afghanistan and Iraq to fight in the war on terrorism. Approximately 70,000 troops were sent to Iraq and Afghanistan (Encyclopedia of World 23). This affected both their own lives and also their loved ones, not knowing if they are alive, putting a great amount of fear in millions of people’s lives worldwide. The cost of the war on terrorism has not only been human lives. Governments across the world have had to fund the increased deployments and make revisions in their budgets for the future.Finally, there has been a large death tol l incurred by innocent Muslims living in both America and on the battlefield. In retaliation to the 9/11 bombings, many Americans discriminated against Muslim Americans and many cases resulted in violence. Muslim lives have been lost fighting for Al-Qaeda and innocent civilians have died, being caught in the middle of this war. Osama Bin Laden is responsible for changing society and the lives of many Americans, troops and his own followers. Osama Bin Laden left his mark on society by his role in inflicting terror nto the hearts and minds of people worldwide. What is so frightening about terrorism is that it could happen anywhere and anytime. Bin Laden used this advantage of mystery to plant the seed of fear into people’s minds worldwide. In October 2001, according to a Gallup poll, forty six percent of Americans said terrorism was America’s biggest problem (Grier 47). This shows that Osama Bin Laden has had an enormous and lasting influence on the way Americans think a nd why they may do certain things.Osama Bin Laden had such a great influence on Americans and their minds that the CIA released a bounty worth $25 million for Bin Laden. New York City authorities put posters up around New York City showing again how much the capture of Osama Bin Laden was worth to America and how much he had affected society. This is evidenced in figure one, showing that officials want Bin Laden dead or alive. Osama Bin Laden destroyed billions of people’s peace of mind worldwide. The 9/11 attacks were carried out in conditions of everyday life, which was in essence using the element of surprise as a weapon.What is more terrifying is that he managed to install his people into our communities. These terrorists lived amongst us until Osama Bin Laden gave his orders. This effectively created a feeling of mistrust and paranoia after the 9/11 attacks. It certainly had a great impact on the state of mind of many Americans. Osama Bin Laden impacted society by influe ncing the modification of the security systems, being responsible for killing thousands of people, and putting terror in millions of people’s minds worldwide.While Osama Bin Laden had an extraordinary influence on how people around the world feel and behave he also had a negative impact on America’s economy. One way Bin Laden left his mark on the United States economy is that his actions caused the United States to spend billions of dollars for the military, defence, and security sectors. In the years of 2006-2008, military spending increased by $540 million to supply weapons and transportation to fight the war on terror and to deploy troops into Pakistan and Afghanistan to find Bin Laden (Griffin 17).This huge expense would not have been incurred if Bin Laden had not executed the attack on the World Trade Centre. These funds could have been spent on other things, like paying off the national debt or providing better education and healthcare for American citizens. Not only did Bin Laden cause the United States spend unnecessary money on finding him, but he also affected society by redistributing $540 million of potential funding which could have been used in improvements in society. This money was spent on defence and the security sectors.All three of these divisions boosted the United States debt to $14. 3 trillion (Burger 8). Osama Bin Laden cost the United States lots of resources, money, and time in the search for their peace of mind. Osama Bin Laden’s actions have caused friction amongst Middle Eastern and western countries, raising the prices of goods from these nations, in particular oil. After the 9/11 attacks, the unhealthy relationship between Islamic countries and America made Muslims reluctant to trade, resulting in an increase in the oil price. Before 9/11, oil prices were $1. 3, per gallon but they have increased to a current price of $3. 65 per gallon (Miley 16). Obviously, with the price of gas skyrocketing by over $2 after 9/11, resources have become very expensive to obtain and has put many Americans in difficulties financially because it is a huge increase that has to be accounted for. Other resources such as gold have experienced price increases. At the time of the 9/11 bombings, gold was priced at $271. 5 per ounce however it is now very expensive, rising to $1821 per ounce (Miley 13-14).The price of gold after 9/11 has risen over 600%, while the American dollar has lost one third of its value. Since the 9/11 attacks, the increased price of many plentiful goods within the Middle East has made it more difficult for people to pay for them. Another way Bin Laden affected The United State’s economy is due to his role in planning the destruction caused which resulted in the reparations the insurance companies owed, and the time and money spent cleaning the devastation.Firstly, in the attacks that killed over 3,000 people, it cost an estimated $1. 5 billion to clear the devastation where the Wor ld Trade Centre stood (Giffin 13). This cost in clearing the remains, moving it and disposing of it was a large expense which otherwise would have been used on other necessary expenditure such as education or roads. These funds were spent on an event that could not have been predicted or budgeted for. The cost to America can also be accounted in for the time of thousands of workers and the effort of volunteers.Another way this incident affected the economy is in the insurance claims that were owed to millions of people. These insurance claims include life insurance, auto insurance, and property insurance. The combination of lives lost and damage of properties led to and estimated $40 billion price tag in insurance claims (Giffin 7). This huge toll on insurance companies made many companies bankrupt, and if not bankrupt, premiums became very expensive for people wanting to purchase insurance.The cost of disposing and clearing the site where the World Trade Centre stood and the insura nce claims incurred after the attack crippled the economy, especially that of New York City. After the attacks of 9/11, many other struggles within the United States economy arose. One example of this is that the unemployment rate in the United States almost doubled. Prior to 9/11, the unemployment rate was four point nine percent but soon after, the unemployment rate rose to nine point one percent (Miley 7-8).As a result of the terrorist attacks over 600,000 jobs were lost, 226,000 of them in the travel industry (Miley 7-8). This huge cut of workers left many people struggling to survive, becoming homeless, and relying on welfare or other sorts of government aide to survive. With a large demand for supplies to aid homeless people, this increased the United States debt even further, setting the debt deeper by the millions. Thousands of small businesses were destroyed by the wreckage in New York City, from the collapse of the World Trade Centre and financially.Approximately 18,000 sm all businesses in lower Manhattan, particularly around the site of World Trade Centre, were either physically destroyed by flying debris or financially crushed without income to offset the costs to repair their shops (Giffin 8). These small businesses were particularly hurt because they did not have large cash reserves or other stores to make sure they were earning money. Instead, they were out of business for six weeks while repairs were being made in lower Manhattan.This lead to the large amount of unemployment that occurred and also left many people bankrupt. The attacks of 9/11 that Osama Bin Laden formulated had a demoralizing toll on America’s economy by increasing unemployment, destroying small businesses, skyrocketing the prices of goods and forcing America to pay hundreds of thousands of dollars to ensure safety and to find the man behind all the chaos and devastation. Osama Bin Laden was a very influential person and he used his power to change his religion for the worse.One way that he did this is that he encouraged a violent form of Islam called Islamism. With his extreme wealth, inheriting $300 million at age thirteen when his father died (Encyclopedia of World 4), and power, he has influenced millions of Muslims to adopt his ideas and beliefs that encouraged violence. In Osama Bin Ladens â€Å"Jihad against Jews and Crusaders†, Osama Bin Laden encourages Muslims worldwide that it is their duty religiously to kill all Americans and their allies whenever possible (bin laden, Osama).Bin Laden promoted a very extremist form of Islam and was able to spread it throughout the Muslim world. He proposed to kill other people because they were of a different religion and belief, even though they may be innocent of any religious hate crimes. He executed these attacks in many different ways, including bombings, assassinations, and cyber attacks (Al Qaeda 2). This added to his repertoire as being very dangerous and helped his followers strive for their mission of the Jihad. He was very intolerant to other religions and wanted others to follow in his path.Bin Laden changed views about religion and religious tolerance worldwide by increasing the stereotypes towards Middle Eastern or Islamic people being terrorists. Many forms of violence against Muslims or people with dark skin and dark hair occurred after 9/11 in retaliation for the attack. Osama Bin Laden therefore negatively affected religion, because innocent Muslims are being discriminated against because of Bin Ladens attacks. Osama Bin Laden had a huge negative influence on religion, the economy, and society worldwide.He masterminded the 9/11 attacks, which devastated the affected communities, America and the world in general. He encouraged a skewed version of Islam that is violent and extreme. Osama Bin Laden put fear in billions of people’s minds worldwide through his terrorist actions that will never be forgotten. Osama Bin Laden, as the leader of Al-Qaeda an d the man behind 9/11, will always be infamous as the man who changed the way westerner’s view modern day terrorism. Al Qaeda. Crime and Punishment in America Reference Library. Ed. Richard C. Hanes, et al.Vol. 4: Primary Sources. Detroit: UXL, 2005. 214-232. Gale World History In Context. Web. 9 Dec. 2012. bin Laden, Osama. Terrorism Reference Library. Ed. Matthew May, James L. Outman, and Elisabeth M. Outman. Vol. 3: Primary Sources. Detroit: UXL, 2003. 109-118. Gale World History In Context. Web. 9 Dec. 2012. Grier, Peter. The Bin Laden Effect. The Christian Science Monitor 7 May 2011: n. pag. Print. How September 11 2001 Changed the U. S. Economy. Best Bank Rates | Compare the Best Interest Rates Today. N. p. , n. d. Web. 2 Dec. 2012. Johanson, Mark. How 9/11 Changed the Way We Travel. International Business Times 9 Sept. 2011: n. pag. Print. Miley, John. The Economy before and after 9/11. MSNMoney. N. p. , 7 Sept. 2011. Web. 10 Dec. 2012. Osama bin Laden and al-Qa eda. Terrorists and Terrorist Groups. Ed. Stephen Currie. San Diego: Lucent Books, 2002. 69-83. Lucent Terrorism Library. Gale World History In Context. Web. 25 Nov. 2012. Osama bin Laden. Encyclopedia of World Biography. Vol. 22. Detroit: Gale, 2002. Gale Biography In Context. Web. 25 Nov. 2012. Osama Bin Laden. Newsmakers. Vol. . Detroit: Gale, 2012. Gale World History In Context. Web. 25 Nov. 2012. Wanted signs of Osama bin Laden have been posted on buildings, subway stations, and bus shelters America Under Attack: Primary Sources. Ed. Tamara L. Roleff. San Diego: Lucent Books, 2002. Lucent Terrorism Library. Gale World History In Context. Web. 9 Dec. 2012. Washick, Joseph. 9-11 Effect on the Economy Remembering 9-11. Trulia Real Estate, Homes for Sale, Apartments for Rent, Local data. N. p. , n. d. Web. 2 Dec. 2012. (â€Å"Wanted Signs†) Figure 1